Simon Cowell hellbent on finding boy band 'bigger' than One Direction
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1. Simon Cowell previously launched his search for talent via a campaign called 'Simon Needs You'
Simon Cowell is on a mission to find a new boy band that could surpass the success of One Direction through his campaign "Simon Needs You." After moving his search from Gateshead to Liverpool, Cowell's auditions will be more stripped back, focusing on the pressure contestants and Cowell himself will face. Believing these shows are more necessary due to the crowded online content market, Cowell is committed to creating a band with significant impact. The related docuseries has yet to be picked up by a streaming platform.
