Meghan Markle launches Instagram account after revealing lifestyle brand
1. Meghan Markle announced the rebranded name of her lifestyle brand on February 17, As Ever
Meghan Markle Expands Lifestyle Brand with New Instagram for ‘As Ever’
Meghan Markle has elevated her lifestyle brand by launching a dedicated Instagram page for As Ever, her newly rebranded company.
The Duchess of Sussex announced the move on her personal Instagram, inviting followers to stay updated on her latest venture.
In a post shared on February 18, Meghan teased the upcoming launch of her website, set to debut this spring with a curated selection of products. The accompanying photo captures her in a quiet moment, spreading honey on a croissant alongside her signature jam.
The launch of As Ever’s Instagram comes just a day after Meghan unveiled the brand’s new name, replacing American Riviera Orchard.
In a selfie-style video, she expressed her excitement about both her business and an upcoming show, saying, "The cat’s out of the bag… I’m so excited for my show and my business."
Explaining the name change, Meghan shared that while she initially loved American Riviera Orchard—a nod to Santa Barbara’s nickname—she felt it was limiting.
"Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge," she revealed. "So I thought about it, and I’ve been waiting for a moment to share a name I secured in 2022. This is the moment—it’s called As Ever."
She also gave a glimpse into the products fans can expect, confirming that fruit preserves will be a staple.
"Of course, there will be fruit preserves—I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it’s time to share them with you. I can’t wait for you to see it. Thanks, guys!" she concluded.
