Scooter Braun makes decision of ending 'chapter as a music manager'

Scooter Braun, the renowned music manager behind artists like Justin Bieber, Ariana Grande, Demi Lovato, and Dan + Shay, has announced his retirement from the music managerial business after 23 years of service. He shared the news on June 17, 2024, through a heartfelt Instagram statement.

In his post, Braun reflected on his incredible journey, expressing gratitude for the experiences he's had and the talented individuals he's worked with. He likened his life to that of Forrest Gump, highlighting the extraordinary nature of the opportunities he's been fortunate to witness and be a part of.

Despite the success and fulfillment he found in his career, Braun admitted to feeling a mix of emotions as he closes this chapter of his life. At 19 years old, he embarked on this journey, and for two decades, it became all he knew. However, he acknowledged a desire for change and growth beyond the role of a music manager.

"It's a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question 'who would I be without them?' I was really just 19 years old when I started," Braun reminisced.

As he bids farewell to his role as a music manager, Scooter Braun's announcement marks the end of an era in the music industry and the beginning of a new chapter in his life.