Taylor Swift boosts Travis, Jason Kelce podcast in big way?

Travis Kelce and Jason Kelce take pride in their podcast, New Heights, for igniting a newfound interest in football, particularly among demographics previously less engaged. They acknowledge Taylor Swift's significant role in this phenomenon, especially since her relationship with Jason's brother.

Speaking at Sport Beach 2024 in Cannes, the former Philadelphia Eagles player noted how Swift's influence amplified the sport's appeal. He highlighted the podcast's impact on involving girls in football, previously an area with limited interest.

He expressed joy in witnessing fathers bonding with their daughters over the sport, emphasizing how their podcast serves as a meeting ground for diverse interests.

Travis emphasized their commitment to balancing football discussions with lifestyle content. He stressed the importance of audience feedback and understanding their demographic to tailor their content effectively.